In order to promote the products of our food manufacturer Alyan brand and support the brand identity, we have created a social media publication plan with a focus on promotion. We have created a fun flow by adapting our brand's product range into a colorful and energetic design language.
We aimed to create a buying habit in the target audience by using colors and contents that mainly support the perception of taste and pleasure in the designs. In this colorful structure we created, we strengthened the design posture by using typography outside the usual patterns.
By collecting our sharing plan under 4 different concepts, we included not only product promotion but also remarkable different content in our social media feed. In order to communicate instantly with the target audience, we have created a bond of sympathy between our brand and its followers by including interactive game video productions in the stream, in addition to our story channel, which we use extensively.
In our social media stream, which we built on a dynamic structure, we often included GIF production works on both product introductions and special occasions. Thanks to this, we supported the brand value through creative work, and reflected the products and services offered by the brand in the most accurate way.
